At Finance Fund, we’ve developed a new corporate identity that represents our work in a more meaningful, contemporary way. Our mission, vision and values haven’t changed. We’ve just distilled them into three simple words and one bold icon that serves as shorthand for who we are, what we do and why.
Let’s take a quick tour. Within the icon, the center square represents the communities and businesses that Finance Fund surrounds and supports with grants and financing. Our vibrant green color tells the story of growth, sustainability and financial capital. And our theme emphasizes our work with partners and investors to provide financial resources needed to grow economically distressed communities into healthy, vibrant places in which to live, work, conduct business, go to school, worship and raise a family.
An advertising guru once said, “A brand is what separates your cow from the rest of the herd.” And while we hope that our new corporate identity will help make Finance Fund memorable, we know that eye-catching graphics and a great theme can’t accomplish anything on their own.
Our new corporate identity is just a small part of Finance Fund’s continuing evolution. We are constantly innovating to serve communities in need with an ever-expanding portfolio of loan funds, grants and other financial products. We are constantly working with public and private funders to expand our resources. And we never stop identifying projects and visionary partners to help bring projects to life.
We invite you to find out more about Finance Fund and how we bring meaning to our brand every day with every project, every relationship, and every community. Come partner, invest and grow with us.